Behind the scenes · Salah's Halal Foods
Burgers on Air
Even a mind-bending idea needs a plan. How we shot the flying-burger “coming soon” video.
Client
Salah's Halal Foods
Type
Behind-the-scenes film
My role
Concept, planning, shoot, edit
Setup
Green screen, DIY rig
The idea
For the “coming soon” teaser we wanted every layer of the burger to float into place in mid-air.
The plan
Before the camera rolled we worked out the scope, the props and the logistics: how each layer would be held, lit and shot so it could be cleanly composited later.
The shoot
We built a green-screen set, shot the burger layers on a DIY rig and put them back together in post. This BTS shows the whole process, from plan to final frame.
Skills & tools
Pre-production planning · concept development · green-screen shooting · compositing · BTS storytelling