Fintech · 2021 · Logo, story & storyboard
SL Remit: The Big Bang
From a logo to an explainer film: making money transfer feel simple and trustworthy.
The logo
It started with a logo for the upcoming SL Remit payments app. I researched the brand's qualities, designed the mark, and the project coordinator approved it.
The story
That logo led to an invitation to work on the app's explainer video. After many hours of brainstorming I wrote the narrative and storyboarded the concept.
Production
Iraj Production, a well-known Sri Lankan production company behind chart-topping songs and major brand work, reviewed my storyboard. Its manager and director, Priyanga Ranasinghe, listened to my pitch and agreed to produce it. Having my story accepted for film was a milestone in my career. The final video was delivered in several versions.
“I really like his approach and his work, it is very professional.”